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Superbowl Ad Prices Reach All-Time High

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The Cincinnati Bengals will face the Los Angeles Rams in Super Bowl LVI. The biggest sporting event of the year in the US is also the most coveted advertising opportunity. Despite rising ad prices, NBC has managed to sell out all of its advertising space for the game.

A 30-second commercial could cost upward of $6.5 million, with some sources citing $7 million. This marks a 20% increase from when NBC hosted the game in 2018. When CBS hosted the game last year, the highest recorded price for a commercial was $5.6 million. CBS brought in additional revenue by requesting companies pay an extra $300,000 to be featured on their live stream. It is estimated that around 80 to 90 commercials will run during any given Super Bowl, providing a huge stream of revenue for the broadcaster.

According to SuperBowl-ads.com, the price of running a commercial during Superbowl I in 1966 was $37,500. Ad costs have continued to gain traction each year as viewership grows and the prestige of placing an ad in the Superbowl has become a highly desirable marketing venture. Sporting News has provided a price history of 30-second ads over the years:

2000       $2,100,000

2001       $2,200,000

2002       $2,200,000

2003       $2,200,000

2004       $2,302,200

2005       $2,400,000

2006       $2,500,000

2007       $2,385,365

2008       $2,699,963

2009       $2,999,960

2010       $2,954,010

2011       $3,100,000

2012       $3,500,000

2013       $3,800,000

2014       $4,000,000

2015       $4,250,000

2016       $4,500,000

2017       $5,000,000

2018       $5,200,000

2019       $5,300,000

2020       $5,600,000

2021       $5,500,000

2022       $6,500,000