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Rumble to Build Cloud Service to Fight Censorship

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The video-sharing platform Rumble is set to launch a new cloud service, which they deem a service for the “free and open internet.” Global governments are increasingly cracking down on what videos may or may not be viewed by the public. Censorship is a major problem in every nation as our access to information becomes increasingly limited.

YouTube was the first major streaming platform to go bust. They immediately caved to pressures from the government and implemented an entire team dedicated to removing videos deemed offensive. Worse, they interfered in the last US election by adhering to Biden’s commands to remove any “disinformation” regarding Hunter, COVID, and any other relevant topic that did not fit the narrative.

The company was inspired to create an alternative after Amazon Web Services (AWS) removed Parler, a conservative media network, from its platform. That was part of the government’s plot to remove any “disinformation,” which in actuality is information they do not want the public to know, regarding the events on January 6.

Some may recall that Rumble offered Joe Rogan a place for his podcast after he was de-platformed. YouTube permanently removed all of Rogan’s interviews because he was questioning the truth. Spotify gave Rogan a platform which led to backlash from various artists who threatened to pull their music from Spotify (most retracted their threats).


“When we saw that happen, we took it upon ourselves to make sure that could never happen to a platform like Rumble,” CEO Chris Pavlovski said. “After that moment, we realized that it was very important for us to … start owning our infrastructure, and start owning our own servers.” Pavloski said they recognized the crackdown as an “existential threat” to their business and believe it is a large part of America wants something that inherits the same kind of values that they have.”

“The idea is we’re not going to cancel someone based on any political bias whatsoever. Whether they’re a religious university, or whether they’re not, we’re not going to discriminate against any customer based on political pressure or political biases, etc. That’s what I see the Parler situation had. It was due to political pressure and biases at the time,” he said.

I have personally had better luck with Rumble, but I hear from readers in other countries that their governments have prohibited Rumble entirely. Robert F. Kennedy’s team supports Rumble Cloud, citing that it is a good beginning to avoid partisan censorship. Rumble’s core base is not conservative, as 35% identify as Democrats, 29% as independents, and only 22% as Republicans.

There will be a fee, and while I do not know their payment strategy, free journalism will often come at a price. That is why I place the most sensitive information behind the paywall of the Socrates private blog to prevent censorship. It does not turn a profit but the fee is necessary to bypass the forces who would love to silence me.

We will see how this pans out for Rumble and other media-sharing platforms going forward. The demand, and more importantly, the need, is certainly present.