Divide & Conquer – Always the Best Strategy

QUESTION: Marty; Are you suggesting that we should have divided the private sector from Putin and turned them against him as he seems to be doing with Boeing?

BTW: thanks for your insight. I can see the difference experience makes compared to just opinion.

Brad

ANSWER: Absolutely. People think wrongly that putting in trade sanctions will result in pain that then puts pressure on government. This can work to some extent, however, you run the risk of creating internal support if the sanctions are seen as unwarranted. The tactic would be to open up Russia lifting trade barriers and helping companies in Russia to gain access. The ANTICIPATION of profits is better than the loss. This will have the impact of causing them to turn against the government.