Consumer Credit Moving Higher into 2015.75

ECM-Wave-2011-2020

Subprime consumer borrowing — encompassing auto loans, credit card loans and personal loans — climbed to $189 billion in the first 11 months last year, the highest total since 2007, according to a study compiled for The Wall Street Journal by Equifax. This is precisely what I mean about living with the cycle. People will spend when they SEE everyone else spending. This provides the foundation to consumer confidence. This is why the rich are important. If they are driving around in flashy cars and going out to dinner, not only are they spending, they are creating the impression everything is OK and this becomes the contagion that spreads as consumer confidence. If they spend nothing and save, the rest of society will follow. It is an interesting leadership role.

This is right on time. We should see the peak in debt on a private level whereas when the economy turns down, governments will be desperately trying to borrow more and more.