Will the Winter Games be a PR Disaster?

The Winter Olympics opened to a lackluster start with only 14 million viewers, marking the least-viewed Olympics in the ceremony’s history. Beijing permitted [...]

Read More

The 2022 Winter Olympics in Beijing

Hosting the Olympics is not cheap, but it’s a privilege most countries vie after for prestige. The 2022 Winter Olympics is estimated to cost China around $4 [...]

Read More